Discovery is expanding beyond physical stores to retailers’ websites and apps, social media platforms, AI assistants, and search engines. This session explores how consumer brands are adapting their strategies to make their products more visible across every digital channel. Specifically, senior leaders will discuss:  • How emerging channels, from social media to AI-powered answer engines, are influencing the shopper journey  • The tactics brands are using to optimize content and product detail pages for agents • How brands are realigning internally and partnering with technology providers and agencies to drive success across digital channels