Retailers are bringing retail media to their physical stores to expand their networks and reach offline shoppers. However, driving engagement and scaling in-store retail media experiences comes with its own set of challenges. Starting with a research presentation, followed by a panel featuring retail media networks, hear takeaways on the following: • How to elevate in-store media beyond standard shopper marketing • How to determine real attribution and prove impact on in-store sales • How to design retail media networks that unify in-store and online