Online grocery is accelerating—experiencing double-digit growth across many global markets—as consumers gravitate toward the convenience, speed, and ease of ecommerce. Yet, the added costs of fulfillment and delivery provide an additional constraint on margins. In this panel, grocery leaders discuss how they're unlocking value in online grocery by: • Designing frictionless ecommerce experiences that drive loyalty and frequency • Balancing speed, assortment, and service • Optimizing fulfillment, pricing, and media to unlock profitable growth