Rapid shifts in health priorities, GLP-1 adoption, and cultural diversity are redefining what—and how—consumers eat, from increased demand for protein and “better-for-you” options to a growing appreciation of global and international flavors. In this session, industry experts will unpack what these shifts mean for retailers and brands. Learn how grocers and CPGs are responding to this evolution by: • Launching new product innovations and reformulations (e.g., protein-forward and functional offerings) • Redesigning assortments and store experiences to reflect evolving cultural and health preferences • Elevating marketing, education, and personalized engagement to influence basket and loyalty