Despite facing higher barriers to funding, credibility, and growth, women are still successfully building category-defining brands. In this Elevate session, two female CEOs and Founders will share the strategies, resilience, and decision-making that helped them breakthrough into crowded marketplaces. They’ll share how they: • Identified white-space opportunities and transform them into products with lasting market impact • Overcame barriers to growth and built credibility • Continue to innovate to stand out against their competition