Rather than running physical stores, ecommerce and retail media independently, true omnichannel success lies in building the structures, processes and data foundation that unifies these revenue streams. Customers will not see a true omnichannel shopping experience without this proper internal alignment. In this session, three executives from omnichannel retailers will provide insights on the following: Where fragmentation and silos commonly exist in the retail organization Operational structures and processes that helps to unify the physical store, ecommerce and retail media Building a data foundation that provides a full view of the customer across channels Addressing technology debt and syncing disparate solutions to deliver an omnichannel shopping experience