With the rise of omnichannel shopping and the emergence of new sales channels, commerce has grown more complex. Retailers must ensure they can offer a range of products on physical shelves, through their owned ecommerce platforms and via third-party marketplaces. Additionally, brands must thoughtfully consider where and how they offer their products. As a result, companies are redesigning operations to optimize assortment, execute fulfillment, and drive sales across multiple channels. Throughout this panel discussion, retailers and brands discuss the following assortment, inventory, and channel considerations:

• Establishing a unified commerce strategy while also optimizing each channel.
• Using a variety of sources— fulfillment centers, in-store stock, drop-shipping—to offer the products that consumers demand across multiple channels
• Leveraging technology to obtain a complete view of inventory available across channels
• Evaluating emerging sales channels such as social and agentic commerce