Retailers and brands have always competed on price and value, but today the stakes are even higher with more consumers showing product selectivity, hunting for deals, and splitting their weekly grocery budgets across more retailers. In this panel discussion, hear how retailers and CPGs are winning and keeping value-driven shoppers by: • Revising product assortment and expanding private label offerings • Using data and personalization to tailor messaging and promotions to value-seeking shoppers • Adjusting price and pack architecture • Highlighting and showcasing value beyond price