Marketing across the shopper journey is shifting from standard campaign-based executions to always-on, AI-powered personalization. In this session, attendees will learn how to:

• Activate predictive, real-time personalization across email, social, and owned channels.
• Build tech stacks that can support the ingestion and analysis of more customer data, sophisticated recommendation engines, and marketing automation.
• Complement personalization tools with human strategy, insight, and creativity