How Merciv & Welch’s Reimagined Insights Partnerships

Welch’s consumer insights team is integral to key business decisions, but the team was looking for ways to further elevate the impact of a small team already punching above its weight.  
The team started where most do with general AI and enterprise tools. They hit a wall fast: file and data limits that couldn’t handle the volume of internal and external data Welch’s needed to synthesize, no reliable way to combine multiple sources into one comprehensive, accurate and succinct analysis, and outputs that needed heavy manual reformatting before they were presentation ready. That search led Welch’s to Merciv, built specifically for insights work rather than general-purpose AI. What started with the Consumer Insights team, will be expanding into Brand, R&D, Consumer Engagement, Category Management, Sales Planning, and more parts of the organization to be explored down the road. 
The session will walk through how Welch’s insights team evaluated a crowded field of AI and research tools, what it actually took to adopt a new way of working, and how that shift is freeing the team to spend more time on the analysis, storytelling and recommendations that drive the business forward.