Fresh Intelligence: How Sprouts Empowered the Frontline

Sprouts Farmers Market is building AI with store teams—not simply deploying it to them. In this session, learn how Sprouts created Stores Assisted Intelligence, a practical assistant that gives frontline team members faster access to trusted information, reduces time spent searching, and enables more confident customer engagement. The discussion will explore the journey from proof of concept to a 55-store pilot, including frontline co-design, responsible AI guardrails, adoption challenges, measurable engagement, and the disciplined approach Sprouts is using to earn the right to scale. Attendees will leave with practical lessons for turning agentic AI from a compelling demo into a trusted, human-centered retail capability.